This is a study of a particular record label within the contemporary music industry that targets a British audience, including its patterns of production, distribution, marketing and consumption by audiences. This will be accompanied by study of the strategies used by record labels to counter the practice of file sharing and their impact on music production, marketing and consumption.
You will answer a written question (one essay) on this research in your exam next May.
This is an example of the sort of thing you might like to research…
You need an ‘understanding of contemporary institutional processes of production, distribution, marketing and exchange/exhibition at a local, national or international level as well as British audiences’ reception and consumption’ (from the exam spec)
The examiners want some emphasis on your own experience of being media consumer. The overall topic area is Institutions and Audiences so these key concepts should be at the heart of your case study.
You need to choose a record company to focus on…
The impact of the internet is an important aspect of the music business and in particular your research should look at some of the strategies used by record labels to counter the practice of file sharing.
Please look at this site which has a wealth of research material
This blog is very interesting and useful when considering the commercial aspects of the task
Read these links for more research
The Music Industry
- The Music Industry Scrambles for cash
- CD Sales v. Downloads
- EMI Case Study
- The Music Industry and Change
- HMV and Global Change
- HMV and Fopp
- Music Industry Sales
- Spotify and Music Streaming
Peer to Peer Downloading (Illegal File Sharing)
- Downloaders buy more music
- Many musicians provide legal Mp3s as a way to promote themselves
- Is P2P just digital gluttony?
- iTunes more popular than many P2P networks
- How label backed P2P was born
- Is downloading music ethical?
- Attitudes to P2P music filesharing
- Wikepedia – The File Sharing Debate
Other Media and the Internet
Although you should focus on the music industry you should mention other media as well, where appropriate. Check out these links.